When marketing their brand, some businesses do not realize how useful it is to utilize stickers. Here are some reasons why they are a good idea to use them to build your brand.
1. So you can impress your customers – do you want to make a great first impression on your potential customers? If you have an online shop, whenever your customers receive a package from your shop, you want to make sure that you send them a premium package, You can’t just send your products in plain boxes. It may be too expensive to have customized shipping containers, but you don’t need to panic. You can still achieve a great package if you use some customized stickers. You can use your own brand’s logo so it can also be an advertisement for your company.
2. People will easily remember your brand – especially if you are just starting out and you want more people to know about your company or brand, you want to think of ways for them to remember you. A good logo on a sticker is a good idea. But what’s great about custom stickers is that you can also include important information. Aside from your brand logo and maybe a tagline on the sticker, you can also add important information such as your website, or the contact numbers where they can call to inquire about your services or products.
3. People like stickers – let’s face it! If it were not something that people like, stickers would not continue to be popular today. We’ve been using stickers since we were kids, from stickers of our favorite cartoon characters to the gold stars we get when we’ve done well in school. But even as we grow older, we still find ourselves buying them, whether it’s to support a worthy cause or just something you found witty. As a business owner, take advantage of the sticker’s popularity and use it to build your brand.
4. They are not as expensive as you might think – you might think that it is not a worthy investment because it might cost too much, especially when you will have to reproduce a lot of stickers in order to give away to your customers. But the truth is, getting custom stickers made is not expensive at all. You just need to do your research so that you can get a good company that might offer discounts or a company like stickeroo.au which offers good freebies such as free shipping Australia Wide.
5. They are versatile – stickers are not just made for car bumpers anymore. They have many uses and can be put on a variety of materials and products. You can put them as a sticker for packaging for your handcrafted wares or other products. You can have custom stickers for bumpers, yes, but also stickers for cell phone cases and laptop cases. You can have these stickers put into all your employees’ phones and laptops and it would be like a walking advertisement for your brand!
Amila Gamage Wickramarachchi is the founder of this blog which she shares her parenting and lifestyle experiences.She is a Contracts Engineer by profession and recently launched her own Engineering consultancy service Sihela Consultants.(www.sihelaconsultants.com)