Are you a food connoisseur who wants to serve exquisite cuisines to everyone? Passion or not, the restaurant business can be a good investment when carried out diligently. However, there are too many variables involved in this business too that increase the risk. Therefore, it is crucial to assess the risk-reward ratio before stepping into the food industry.
We all know that the restaurant industry is fiercely competitive. Plenty of food joints open and close within a span of a month. Hence, careful planning and strategy are crucial to ensure long-term success. Once your business is up and running, you can easily franchise it and have a nationwide presence. But first things first, let’s look at the checklist you must follow before starting a restaurant.
It is good to give your restaurant a standout personality so that people can differentiate it from your competitors. A unique theme with a catchy and meaningful quote and ambience can become your signature, which will be fruitful in the future. Before deciding on a concept, explore your options. See the thematic ideas that failed and did not resonate with the customers.
Also, look at the cuisines that are gaining popularity. Also, look at the fusion dishes that are gaining popularity. Find concepts that have not been properly explored by other restaurants. To summarize, it is crucial that you do proper market research before finalizing the concept or the theme.
A restaurant could be your passion or childhood dream, but at the end of the day, you are running a business, and you must not forget that. Try to figure out the initial capital you will need on top of the working capital.
Now, check your finances and see how many investors you need to raise sufficient funds. Also, take note of the cash burn units such as employees, stale food, chef, etc. Now, decide on a menu that fits your budget.
You don’t have to serve a gazillion sub-par cuisines. Stick to limited dishes and serve them the best. This will help you create an image in that sector and leave people wanting more. An actionable business plan is crucial if you want great success in the longer run.
Location is very crucial in this industry because you want to have footfall. The return rate of your customers will be decided by the quality of food and service you provide. However, first-time customers will only walk in when you are located in a good area. For this, you may have to choose a crowded place with a lot of competitors.
This may lead to initial losses, but in the long run, you will be able to turn over huge profits. You may choose to open in a secluded location, but only when you see major developments around that vicinity that could attract footfall.
Opening your restaurant in a mall is always a good option, especially when you want to introduce it to people. Lastly, keep your target audience in mind before finalizing a location. You cannot open a posh restaurant in a college area and expect your sales to skyrocket.
Amila Gamage Wickramarachchi is the founder of this blog where she shares her parenting and lifestyle experiences. She is an engineer and a trainer who works in the construction industry. She is the founder of Sihela Consultants.(www.sihelaconsultants.com)