Are you interested in launching a new beauty brand on instagram? These tips will make the whole process a lot smoother – take a look.
Determine Where Instagram Fits In Your Social Strategy
Creating your Instagram marketing strategy needs more than simply posting a lot of pictures on the site. You need to ask yourself what Instagram allows you to do that other social networks do not and how you can align your Instagram marketing with your other social platforms. Once you have done this you need to create a clear and consistent point of view for the marketing.
The images that you create for the account need to be eye-catching and offer users the story of your brand. The most successful beauty brands on Instagram have a consistent storytelling model and incorporate certain colors and hashtags. You content should also be balanced with different content types such as images, videos and GIF%u2019s while telling your brand%u2019s story to the users.
Create A Community
Creating a community on Instagram is important and you can do this by asking your followers to post pictures on their feeds and re-posting them on your own. When you include your followers in this manner, they feel more connected and are willing to engage with your brand more. You should also reach out to influential beauty bloggers who already like your product and share their content across your social accounts.
It is also important that you are constantly engaging with your followers. If they leave a comment on your posts you should try commenting back. Leaving comments on their posts will also make them feel better about your brand and feel that they are part of a community.
Here are some good tools
One of the interesting things about sites like Instagram is that they turn products into experiences. You need to embrace your brand%u2019s personality and values on this site. By doing this you can create an environment which allows your followers to connect emotionally with your brand in an authentic manner.
It Not A Brand, Its A Lifestyle
When you look at the Instagram feeds of beauty brands you will not only find amazing images, but tutorials and glimpses into the lives of the founders. Leveraging your inside information to give your followers a feeling of community and that they are part of an exclusive group seeing this information. There are other brands that take a different approach by incorporating their products into everyday life. This helps your consumers become part of the brand%u2019s story instead of being a spectator.
Listen And Learn
A study has shown that 62% of Millennials state that they are more likely to become a loyal customer of brands that engage with them on social media. This is figure in mind you should push to engage with your followers and create this bond between your brand and your users. By creating this connection you are also able to find out what is in demand at any time by having your own mini focus group.
The modern consumer wants to be in control and social media has given them the opportunity. Inviting your customer to be part of your brand early on will help you maintain your relationship and a loyal customer base.