Deals and Offers Posts

How Digital Discount Codes Influence Mums’ Shopping Decisions

The content of this article was put together using information provided by Valassis 2017 Coupon Intelligent report and details provided by Alex Papaconstantinou, CEO of, a major coupon website that operates in the United Kingdom.

Any mum that goes shopping loves coupons and wants more bang for her buck. At the same time, any good marketer knows that understanding mums is key to any successful marketing strategy that targets this demographic.

When parents go shopping they usually look for deals on kids’ furniture, groceries, kids’ shoes and clothes, and things for the garden and house. Parents with young kids are generally loyal to certain brands. However, it’s important to note that they don’t always base their purchasing decisions on their favourite brands. According to a consumer study by Valassis, a leading intelligent media delivery company, coupons and in-store deals hold a lot of sway over what mums buy at the end. The UK-based study reveals that eight out of every ten parents make their buying decisions based on what’s on offer.

How Digital Discount Codes Influence Mums’ Shopping Decisions

Mum’s get influenced by vouchers

Speaking of coupons and shopping lists, they often go hand in hand. According to a recent study conducted by Kantar, most parents bring a shopping list with them to the store. However, discount codes can greatly influence the content of that shopping list.

Valassis’ study shows that 69% of the brand-loyal consumers don’t mind switching brands if they’re offered discount coupons. Of course, most of those consumers get their coupons via email or apps. For instance, let’s take a 50% discount coupon for a bottle of Mac Ivors Cider. Upon receiving an email containing that coupon, an average parent would immediately be more likely to buy that particular brand of cider over any other. Once again, the statistics support this theory. Approximately 20% of shoppers claim that their purchasing decisions are highly influenced by discount deals they get on their phones.

How Digital Discount Codes Influence Mums’ Shopping Decisions

Mums share vouchers

Interestingly enough, the influence of coupons and discounts doesn’t end at the purchase transaction. After getting a receipt, 53% of consumers scan it with their mobile device to receive cashback and reward points. As you might imagine, this gives marketers an opportunity to use reward programs in order to build future relationships with the consumers.

Unsurprisingly, according to the same research, 60% of consumers claim that they don’t mind sharing brand reviews. The percentage is even higher for people that use mobile phones or tablets; After a successful purchase, 79% of mobile phone coupon users are likely to share with their friends how much money they managed to save on a well-known brand.


Why understanding how vouchers work is important for marketers

It all comes down to happy mums influencing other mums and creating additional sales for the vendors. Friends and family can be key influencers. When stores release shareable discount coupons, they simplify the way mums communicate their satisfaction. Sharing can take place naturally, via blog posts, reviews of products they have used, or posting photographs of their kids using the products on Facebook and Instagram.

Thanks to mums serving as advertisers via Social Media or word of mouth, brands can easily impact the purchasing decisions of other mums. For this reason, many brands are starting to focus on reaching these out to mums and ensure they have a very positive shopping experience, whether that is online or offline.


Check Gymboree’s Holiday Collection for Best Kids Clothing

This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links. I was compensated for this post.

Holidays are the perfect time of the year as a kid. It is time to spend time relaxing with parents and other family members. Family reunion moments are the greatest thing to experience as a kid. Family traditions, cookies, baking and cooking, holidays are the perfect time to enjoy as kids. And don’t forget the gifts receiving including new clothing. Holidays are also the time of the year to practice giving. Kids learn the joy of giving while celebrating the festive season. I have all sort of experiences during my childhood, and now my kid goes through the similar experiences with full of excitement.

To celebrate holidays, it is essential to buy new clothing for family members and also as gifts. To celebrate the holidays in this December, why don’t you check the latest Gymboree holiday collection? Gymboree’s holidays collection includes cozy essentials and wonderful gifts for kids. By checking this Gymboree’s Holiday collection, parents and kids can easily select the perfect clothing specially created with the little ones in mind.

Check below kids clothing collections to find the best clothes for your kids and give them the best memories for their life!

Gymboree Holiday Girl Collection
Gymboree Holiday Toddler Girl Collection
Gymboree Holiday Boy Collection
Gymboree Holiday Toddler Boy Collection
Gymboree Holiday Baby Collection

Happy shopping with Gymboree!


Don’t Miss these Year-End Events and 12.12 Sales that Save you More

December is my favourite time of the year for few reasons. One thing is that December is the perfect month for shopping due to the celebrations such as Christmas and New Year. On the other way, December is the perfect month for holidays to relax the tired body and soul!

So, if you are also like me who likes to shop during the December, don’t miss the sale events and deals happening in this holiday season. If you still haven’t done your Christmas shopping and buying gifts for friends and family; then use this opportunity to grab some deals and offers!

Don’t Miss these Year-End Events and 12.12 Sales that Save you More

To help you to ease your online shopping experience, here are some events and deals that are happening during this month. I am sure you can’t miss these online deals!

1. Singapore 12.12 Sale events

After the Black Friday and Cyber Monday, the biggest shopping event that is happening in Singapore is the popular 12.12 Sale event. So, don’t forget to mark your calendar with December 12 and get ready to shop your holiday gifts, back to school items and any other thing ranging from fashion, health and your holiday essentials while the sale event is happening.

As there are many online sellers who offer discounts during this 12.12 Sale event, ShopBack is my favourite place to shop all the products I need. Reasons are simple; you can find the best deals and offers from most of the top merchants including fashion, health, travel and many more. It can be booking the hotel rooms for the next vacation or buying your favourite fashion items.

Check ShopBack 12.12 Sale event and don’t forget the cash back that you can earn while you save from the deals!


2. Mixbook December deals and offers

As you know, I always prepare photo books for special family events. Other than Birthday albums I make a ‘Year in Review’ photo album at the end of each year. This is a great way to create memories. As my favourite photo book company, I always use Mixbook to order our photo books online. Good thing is that, during December, MixBook offers lot of discounts and deals which you can use for ordering photo books at a really lower price.

So, don’t forget to make your ‘Year in Review’ photo book using Mixbook. Order with a coupon code which you can save up to 50%! I also use this site to order holiday greeting cards for a really low rate.


3. Other Seasonal deals

Don’t Miss these Year-End Events and 12.12 Sales that Save you More

While 12.12 event and Mixbook deals are my favourites, I use all other deals and discount opportunities to save more while shopping online. December is the time of the year to find many holiday offers. As almost all online shops offer seasonal discounts during December, use this opportunity to shop your favourite products for the next year. Whatever the product you want to shop online during the month of December, search for a sale event or discount code, so you can save money easily.


How to make most of these offers and sales events?

To save more from these sales events, shop almost all your Christmas gifts and holiday necessities during the events happening. To not to miss anything, prepare a list of items that you need to buy. You can also include the back to school items and staycations to save more while shopping for gifts. These tricks on saving big on Black Friday and Cyber Monday are still valid for saving from other December deals.

By using cash back sites such as ShopBack; you can earn more rewards while shopping for discounted rates. Mixbook also offers free shipping during their promotions which is a great way to save from photo books and even from holiday greeting cards. Also check your credit card company for any offers they provide during this season. As most of the credit card companies offer promotions during the December, use those privileges when you shop online.

Also don’t forget to buy some items which you need in next year. It can be health related items or some extra clothes for your kids; you can save more by purchasing those in 12.12 sales event. This will save you more money from future expenses.

Well, above are the best ways I save money while shop online. What are your favourite ways? If you haven’t yet, mark your calendar with December 12 Sales event!



Check Crazy 8 Holiday Collection for Stylish Kids Clothing! #ShineYourWay

This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links. I was compensated for this post.

The popular children’s’ clothing brand Crazy 8 releases their holiday collection for unbelievable prices. Starting as low as $5 or even lower than that you can easily shop holiday clothing from Crazy 8 while stocks last.Check the Crazy 8 holiday collection before you shop anywhere for your kids clothing needs!

Crazy 8 Sale On Now!

There are both girls and boys wear that you can buy for your little ones. As high quality kids clothing providers, Crazy 8 is already a popular brand among many parents and caregivers. So If you look for trendy stylish kids clothing for your little ones, check Crazy 8 without getting late.

Below are some of the boys clothing that is offered for sale prices.

Crazy 8 holiday collectionYou’d love to check the girls clothing too.

Crazy 8 holiday collection

Check for your holiday fashion needs.#ShineYourWay this holiday season with Crazy 8 trendy fashion clothing! Your #Crazy8kid can easily select stylish clothing and mix and match to stand out from the crowd during this holiday season!

You will find the trendy clothes at Crazy 8 holiday collection!

Happy shopping with Crazy 8!


Crazy 8 Sale On Now!


Gymboree Back to School Deals

*This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links. I was compensated for this post.


Back to school time is really fun. It is the time to buy new school bags, new shoes and other school items. At our home it is the time that our kid is getting excited. Although it is not the back to school time here in Singapore, it is always good to check these Gymboree back to school collection as they offer discounts up to 70% and they deliver worldwide. Isnt it a good opportunity to grab some back to school items for your kid?

Here are some of my favourites from the Gymboree Back to school collection.

My kid loves animals.So I know he loves to have such tiger backpack!

Gymboree Back to school

Or how about this Dino Backpack? All these are up to 50% off!


Gymboree back to school deals

This year Gymboree Back to School campaign is centered on #KidGoals, it is simply because anything is possible when you feel confident and comfortable in your clothes.So,help your kid to achieve #kidgoals and shop the best clothing for him or her to stay smart!

Gymboree Sale On Now!

Don’t Miss the Lazada Korean Karnival!!

Don’t miss the Lazada Korean Karnival campaign from 25th to 30th July which you can shop your amazing products for really low price.

Lazada Korean Karnival

What’s not to miss?

Amazing discounts of up to 70% off!

Can you really miss this opportunity of having your preferred products from Lazada online shop?

During the Lazada Korean Karnival period from 25th to 30th July, you will get amazing discounts up to 70%


Amazing deals across categories such as Beauty, Fashion, Groceries and Home Décor!

So, don’t forget to visit Lazada by clicking here!

Happy online shopping with Lazada!

Lazada sale

6 More Days to LAZADA GSS Sale +Reveal of Lazada x Beautiful Me Mum & Bubs Box

Are you ready for Lazada GSS Sale? Every year the annual shopping event GSS or Great Singapore Sale is the time for shop till you drop! And yes, you will not drop because GSS is a great opportunity to buy your best products for really great discounts. Most of the discounts are up to 90% and that is why most Singapore residents don’t want to miss this opportunity.

Lazada GSS Sale Campaign dates: 6th -8th June

Check details here!

So, it is same with me. Most of the time I use such discounts to shop quality products for unbelievable rates. However this time before I get ready for a great shopping experience during the Great Singapore Sale period I got the opportunity to receive the Lazada x Beautiful Me Mum & Bubs Box!! What a Surprise! The Lazada x Beautiful Me Mum & Bubs Box contains really useful and quality products for both mom and the kid. So, here is the news revealed! Get ready for the coming Lazada GSS sale and you can grab products with up to 90% discounts!!
Well, now I know that even if it is few dollars, it is always good to know what is inside the surprise box. But, truly it is a surprise box and if I reveal everything inside, it won’t be a surprise any more.
So, here is a partial reveal!!

What is inside the Lazada x Beautiful Me Mum & Bubs Box?

Inside this surprise box I found items over $100 and all the items are useful. Below are 3 items I want to show you which you can find inside the Lazada x Beautiful Me Mum & Bubs Box.
What are those?

LAZADA GSS Sale +Reveal of Lazada x Beautiful Me Mum & Bubs Box
Aveeno Baby lightly scented Wash & Shampoo
Aveeno Baby Daily Moisture Lotion
KidsSmart Vita gummies
And many other items….
Isn’t this surprise box is a real surprise for the amount you pay?

Why is this box a worth buy?

-Up to 90% off during Lazada GSS 2017
-Flash deals every 2 hours
-All products are from popular brands
-Useful and quality products

LAZADA GSS Sale +Reveal of Lazada x Beautiful Me Mum & Bubs Box

Lazada x Beautiful Me Mum & Bubs Box (Partial reveal)


How to buy this surprise box?

During the Lazada GSS 2017 sale period, that is from 5th June – 8th June you can enjoy up to 90% discounts from Lazada stores including this Lazada x Beautiful Me Mum & Bubs Box

Get more discounts using the below voucher code for Lazada GSS sale 2017.

Check details here

Use GSSAMILA18 at checkout for more discounts.

Visit Lazada and enjoy the best discounts of the year!

LOL Playland – Indoor Playground @JCube, Jurong East (#Review + Giveaway)

Visit to the LOL Playland is our latest adventure! Located at the JCube shopping mall, Singapore; this LOL Playland is a dream for any active kid who loves to engage in both active play and pretend play activities. These days I visit many Singapore indoor playgrounds with my kid because I know the importance of actively engaging in play activities for the kids. So, here is my share with you because I know that parents around this blog are keen on raising active and happy kids!

LOL Playland-singapore-review

I am sure that you want to visit this newly opened Singapore indoor playground with your kids when you read this post about our experiences. Simply because, the experiences which my kid had are unique or not so typical!

Bit of Background Story of LOL Playland

LOL Playland is not just another typical indoor playground in Singapore. It is a dream of another mom who wished to have an indoor playground in Singapore West area which has facilities for both active play and pretend play activities. With proper planning and efforts, finally the LOL Playland is born with both active play and pretend play facilities for kids.

As LOL Playland is with many activities for kids of all ages, I think it is better to write my review post based on activities which kids can involve inside the playground.

Activities for kids in LOL Playland @JCube

Toddler’s House

LOL Playland-Singapore-review

Toddler’s house includes both active play and pretend play facilities for young kids.

The name says it all. The Toddler house is designed for toddlers. But my son who is nearly 3.5 years old now spent most of his time inside the toddler house and engaged with many activities.

LOL Playland-Singapore-review

After shopping around,he is ready to pay at the cashier! 🙂

Toddler house is in pretty decent size and allow facilities for young kids to play both pretend play and active play. The first floor area is full of toys which are especially suitable for kids to engage in imaginary play activities. Some of the activities include shopping, selling ice-cream and cooking. There are also activity boards which toddlers can spend time on activities such as solving maze.

LOL Playland-Singapore-review

Activities at the pantry.(at Toddler’s house of LOL Playland)

LOL Playland-Singapore-review

Activity boards are so much fun!


LOL Playland-Singapore-review

Grocery shopping is so much easier inside the Toddler’s House,LOL Playland…

LOL Playland-Singapore-review

Hair Dressers!You have facilities too!

LOL Playland-Singapore-review

At the LOL Playland!

Above the toddler house is full of active play ideas which kids can enjoy their time till they feel tired!

Role Play activities (Pretend play)

On the middle of the LOL Playland, you will find 3 rooms which are designated to role play activities for kids. Kids can dress up as a doctor, fire fighter or as a policeman and engage in role playing. The rooms are equipped with necessary toys for role playing these professions giving the kids opportunity to explore their imaginations!

LOL Playland-Singapore-review

Role Playing facilities for kids

I love this facility as not all indoor playgrounds in Singapore come with role play activities like this.

LOL Playland-Singapore-review

A doctor at the LOL Playland


LOL Playland-Singapore-review

We found a fire fighter too!

Main Playground for kids

LOL Playland-Singapore-review

Active play area for kids….

On your right of the playland, you will find 3 storey main playground which is suitable for grown up kids. However, still this area is suitable for young kids too. Kids can actively play in this 3 storey playground involving activities such as climbing,jumping and sliding 🙂

LOL Playland-Singapore-review

LOL Playland-Singapore-review

LOL Playland-Singapore-review

Other activities

LOL Playland-Singapore-review

Kids can involve in colouring activities too…

Other than main activities of the playground which are active play and pretend play, this LOL Playland provides educational activities for kids making it a complete edutainment center. One side of the playground is equipped with tables for those kids who love colouring. The other side is with a table with sensory play activities. So, kids will never get bored as there are different activities which they can involve during their time in the LOL Playland.

LOL Playland-Singapore-review

In this table,young kids can spend time with sensory play activities…

LOL playland has never forgotten the infants. They have dedicated a separate area for infants too.

LOL Playland-Singapore-review

Designated area for infants…


LOL Playland-Singapore-review

Seating facilities for parents….

The playland comes with facilities for parents including seating areas, snacks, lockers and also with changing room facilities. Parents can watch their kids by sitting on seating area. Parents can also buy snacks from the counter during the wait.

LOL Playland-Singapore-review

Mini Snack bar

Events & Party Room

LOL Playland comes with a party room which parents can arrange their kids’ birthday parties. Other than the party room facilities, LOL Playland provides enrichment courses and other events which are helpful for both parents and kids.

LOL Playland-Singapore-review

Party Room

As a newly opened indoor playground in Singapore, LOL Playland is full of activities for both young kids and grown up kids.

Our Review of LOL Playland, Jurong East

LOL Playland Jurong East-Review

So far, I’ve visited different indoor playgrounds in Singapore with my kid. Some playgrounds such as Pororo Park are large in Size. Other playgrounds such as My Little Giant are with other entertaining activities for kids.

However, LOL Playland is decent in size, pretty decent in look and neatly arranged with facilities for all kids of different age groups. As there is a separate Toddler house, parents do not have to worry about their toddlers playing with active and grown up kids.(I mean the place is safe for young toddlers too)

Role playing activities are the best admirable activities for me as these days my kid shows more interest on pretend playing activities. All these activities are really worth for the entrance fee we have to pay.

If you consider raising happy and healthy kids,I am sure you love to visit such playgrounds with your kids to allow them to play till they get tired!

Important information on LOL Playland, JCube, Singapore

Location : 2 Jurong East Central 1, #03-04/05, JCube Shopping Centre, Singapore 609731

Opening Hours: Monday -to- Friday: 11 am – 09:00 pm, Saturday -to- Sunday & PH/SH : 10:30 am – 9:30 pm

Contact details:

Check more details, ticket prices and packages by visiting their website


Giveaway time

It is time for another giveaway. Managing team @LOL Playland happily sponsor 5 free entry passes to the readers of Diary of a New Mom.

Simply use the rafflecopter to enter into the giveaway.

-5 free entries for 5 lucky winners

-By entering into the giveaway you agree to provide the mailing address if you win in order to post the entry pass.

-Play passes will be mailed to winners through the normal mail. We Diary of a New Mom and LOL Playland will not be responsible for any lost mails.

-Play passes are valid till 22nd May,2017.

-Giveaway will end on 15th March 2017, 12am.We will contact the winners through a Facebook message or email.

-In case we do not hear from you within 72 hours, we’ll select another winner.

Disclosure:We received free entry for the LOL Playland in order to facilitate this review.However all opinions are mine.



a Rafflecopter giveaway

Gymboree Peter Rabbit collection

This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.Also I received a small compensation for writing this post.

Do you know about Gymboree’s new Peter Rabbit Collection? Gymboree’s brand new Peter Rabbit collection is specially designed for the littlest ones in your life. This Peter Rabbit collection includes cute and sweet outfits which is perfect to celebrate baby’s first Easter with bunny-soft styles. With sweet ruffles  and exquisite embroidery your baby will look like a prince or princess.

Shop the Brand New Peter Rabbit Collection from Gymboree

If you don’t know about Gymboree, here are some of the details.

Gymboree celebrates childhood and creates quality clothes and accessories that are the fabric of childhood. They inspire moms with sweet, cute, colorful, coordinated collections. In Gymboree, kids shine bright and families look great together too. You can find beautiful clothes for family moments and for special occasions. Check their collection of quality cloths, you will sure love those!
Shop the Brand New Peter Rabbit Collection from Gymboree
Gymboree Sale On Now!

With Blurb’s New Feature in BookWright Turn your Digital Content into a Beautiful Book

**I was compensated for this post. This post also contains affiliate links and I will be compensated if you make a purchase after clicking on my links.

I always like to create photo books for our memorable moments. Blurb is another company I use for creating photo books and other books. Last year I published my own cookbook using Blurb. It was a cool project which I completed in few days using the book creating software.

Turn your Digital Content into a Beautiful Book

Hearty Salads & Sweet Treats – My cookbook

Now Blurb has a new feature to share which all bloggers would love. BookWright book creating software is with new blog import feature which anyone can create a book easily using their digital content. As this new blog import feature supports any blog building tool such as Blogger, WordPress, and many others, this is sure exciting news for anyone who is waiting to publish or create their own book!


With the new blog import tool, you can easily import the text and images to your new book making it easier to create a beautiful book. So, I am excited. Because I can use this tool to create my next book using the blog posts which I shared during the last years.


To learn more about BookWright,  please visit here.

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